A little about me
I'm a passionate, self-starting Product Designer that blends visual design and deep empathetic research to understand my audience and create emotive and engaging experiences. I aim to create innovative products and beautiful, seamless interactions that speak to user needs, challenge established attitudes and build holistic brand perceptions. 
I'm motivated by clarity and purpose in design. I enjoy the challenge of putting a product into context to understand the problem it solves. I use this knowledge to assess and overcome barriers to adoption and design long-standing solutions through a mix of technical and creative expertise. 
People often ask me "why did you move from development to design?". The answer is simple. I wanted to be more involved in the decision making and experience of a product rather than implementation. Unpacking behaviour and complex problems speak directly to my nature. I am curious and always looking for solutions.

Feel free to get in touch through email or LinkedIn, if you want to chat or hear more. ​​​​​​​